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Things Digital Marketers Need to Know About Accessibility

Digital marketing is constantly changing and evolving, and it can be tough to keep up with the latest trends and best practices. One area that is often overlooked is accessibility.

The Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including websites.

ADA website compliance is not just a best practice, it’s the law.

If your website is not accessible, you could be facing legal action. But even if you’re not at risk of being sued, there are still good reasons to make your site accessible.

Accessibility benefits everyone, not just people with disabilities. It can make your site easier to use for everyone, including people with dexterity issues, visual impairments, and cognitive disabilities.

Making your site accessible can also improve your SEO. Google’s algorithms take accessibility into account when ranking websites, so an accessible site is more likely to show up in search results.

There are many ways to make a website more accessible. Some common accessibility features include alt text for images, captions for videos, and transcriptions for audio content.

Making your website accessible is not only the right thing to do, it’s good for business. So if you’re not already incorporating accessibility into your digital marketing strategy, now is the time to start.

As a digital marketer, it’s important to be aware of website compliance and accessibility standards. Ensure that your site is accessible to everyone, regardless of ability, and you’ll be able to reach a wider audience.

There are a few different accessibility standards that you should be aware of, including the Web Content Accessibility Guidelines (WCAG) 2.0. These guidelines detail how to make web content more accessible to people with disabilities.

Some of the key things to keep in mind include providing alternate text for images, using clear and concise language, and ensuring that your website can be navigated using a keyboard.

By making your website compliant with accessibility standards, you’ll not only be able to reach a wider audience, but you’ll also be doing your part to create a more inclusive online environment.

Making your website accessible is important to ensure that everyone can use it, including people with disabilities. By making your site compliant with the Americans with Disabilities Act (ADA), you can help make the internet a more inclusive place.

  • There are a few things to keep in mind when making your site accessible. First, your site should be able to be used by everyone, regardless of their disability. This means ensuring that your site can be navigated without the use of a mouse, and that all content is accessible without the need for specialized software.
  • Second, your site should be designed so that people with disabilities can still use all of the features and functionality. This includes things like making sure your forms can be filled out without a keyboard, and that your videos have captions.
  • Third, you need to make sure that your site can be updated regularly. This means ensuring that new content is accessible and that old content is still available. It’s also important to test your site regularly to make sure that everything is still working as it should.

Making your website accessible is important for a number of reasons. Not only does it help make the internet a more inclusive place, but it also makes your site more user-friendly for everyone. By following the tips above, you can help make sure that your site is accessible to everyone.

Next Steps:

Schedule a convenient time to discuss your needs.  We will review your goals with you and determine if an Accessibility Audit is the best solution for your business as well as the best options for remediation and ongoing methods of keeping your website accessible.

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