Federal, state and local agencies exist to serve the public. Though there was once a time that individuals had no choice but to call or appear at an agency’s physical location, the Internet has changed all that.
Today the majority of information and services are accessed online. Federally-funded agencies ranging from municipalities to public libraries to the DMV provide information, bill payment, forms, and other services through their websites so that people can access it on a 24/7 basis, but this ease of access is often limited to those who have typical function and ability.
Serving the public that is impacted by differing abilities is both ethical and a legal requirement under both the Americans with Disabilities Act (ADA) and the Rehabilitation Act of 1973.
So the question is…
What’s stopping you?
Maybe you are not sure if your website is accessible.
Or you’re just not sure if accessibility laws apply to you.
Could be your team doesn’t have the knowledge or capability to implement accessibility on your website.
Our auditing team is CPACC certified by the International Association of Accessibility Professionals (IAAP). We want to help protect your business from any possible litigation and also help you reach more potential customers and increase your revenue.
Our priorities are to assist schools and universities in making all learning opportunities available to everyone and to ensure your school is meeting its obligations under Section 504 of the Rehabilitation Act and Title III of the ADA.
It’s very satisfying to know we are assisting cities, parks departments, and organizations who receive federal funding to reach accessibility standards of Section 508 on their website so all visitors with disabilities have equal access to all the services and conveniences offered.
Whether you need your website audited to ensure compliance or to be remediated, developed, or monitored, our expert accessibility team can provide you with the expertise and comprehensive services that you need.
We can work with your internal IT professionals, your legal counsel and your administrators to make sure that all stakeholders understand the requirements of full digital inclusion for those who are sight impaired, deaf, or who have physical limitations that prevent them from navigating your site, and to ensure that this diverse demographic has access to all of the information, forms, benefits and resources that you offer.
As the IT director or organization administrator, you have enough to think about and do – adding website accessibility for your organization’s website is more item to add to your long list. Stop worrying if your website is a target for non-accessibility compliance lawsuits or if you have all the WCAG standards in place. Our team of accessibility experts can take the task of accessibility off your to-do list.
We help state and local government agencies and organizations meet Section 508 requirements while at the same time,
together we are giving equal access to students with disabilities.
It’s a win-win for everyone.
In 2007, I suddenly lost hearing in my right ear from something called Sudden Nerve Hearing Loss. Not long after, hearing in my left ear started declining and I was diagnosed with Menier’s Disease, which steadily gets worse over time, causes vertigo and tinnitus. Fun times. I have lost almost all hearing in both my ears and require a hearing aid and closed caption phone to communicate.
With the profound hearing loss, I started realizing the frustrations those with disabilities were experiencing when trying to access information on the Internet. I get it. Even with the assistive technology of the hearing aids, I still cannot hear audio on videos on the web. So many people do not add captioning on their videos, which makes it impossible for me to watch and I do some pretty bad lip syncing.
By utilizing my 19 years in the web and marketing industry, I expanded my web development knowledge to include WCAG 2.0 accessibility standards for ADA and the Rehabilitation Act through extensive accessibility training and hands-on assisting clients.
As the founder of GetADAAccessible.com, I’m fortunate that I get to combine both the compassion I have for those with disabilities by helping them have full access to website content so they can have the equal access and I also get to utilize my web development and digital strategy experience to help schools make their mark on the web.
The Rehabilitation Act of 1973 was amended to include Section 504, which mandated opportunities for children and adults with disabilities in education, while Section 508 required that Federal electronic and information technology be accessible to people with disabilities, including employees and members of the public.
The Americans with Disabilities Act became law in 1990, prohibiting discrimination against individuals with disabilities in all areas of life, including accessibility. The ADA defines a website as operating “a place of public accommodation.” There are 12 different types of public accommodations this statue lists but the one that encompasses most websites is “other sales or rental establishment.” When the statute was passed in 1988, the Internet was not what it is today. Even if you are not required to be accessible under Section 504, you are under Title III of the ADA.
With today’s technology, accessibility extends beyond the physical and into the digital, making it necessary for educational service companies’ and institutions’ websites and mobile applications to be compliant under the law.
To address these requirements, the web standards agency W3C has created an officially accepted standard known as Web Content Accessibility Guidelines (WCAG) 2.0, which encompasses both the requirements under the Americans with Disabilities Act, Sections 504 and 508 of the Rehabilitation Act of 1973.
W3.org provides a checklist of the first review for your website accessibility. For a more detailed look at accessibility and document accessibility, visit W3.org’s Web Content Accessibility Guidelines (WCAG).
A few of the questions we have received about ADA and accessibility are below.
If I just add alt tags to images, will I be accessible?
Alt tags on images is a small part of accessibility. Knowing which images require them, which ones should not have alt. WCAG 2.0 is the International standard for ADA, and Section 508 and has over 50 requirements to be met.
I've seen plugins and overlays other offer, is that all I need?
Automated scan tools and accessibility overlay tools are great tools to start with. To fully audit and be fully accessible, a manual audit using the assistive devices disabled persons use, such as a JAWS screen reader, must be performed. This reviews the use of the website for those who only use a keyboard, or voiceover, head and mouth pointers or other assistive devices. Additionally, documents such as PDFs must be accessible. A manual audit of the documents is required. There are other requirements to be met such as adding your accessibility policy to your website and a way for those who have an accessibility compliant to contact you.
Our developer doesn’t know WCAG 2.0 requirements, can you help our team so we can become accessible?
WCAG 2.0 has over 50 standards in four section – Perceivable, Operable, Understandable and Robust. There are four different levels of compliance, A, AA, and AAA. It’s a huge amount of specialized knowledge needed. Most developers we’ve talked to do not have the needed knowledge nor time to learn it all. Most agencies don’t want to add the overhead of having an accessibility expert on staff and would rather partner with an expert who can work with their design and development team providing auditing and reporting on the accessibility errors on the website and providing the needed code to remediate them if needed.
Can accessible websites still look appealing?
Of course! A lot of what is needed for a website to be accessible is done behind the scenes. There are things your designer should be aware of when making color and text choices so there is enough contrast. But for the most part, unless a person is utilizing the accessibility features, the changes will not be seen by those who are not using assistive technologies.
Disabled people are not part of our client's target market.
There are over 60 million people in the United States who have a disability. They are spending over $15 billion on products and services across the Internet. The chances that yours is one of these is pretty high. A study shows that 71% of disabled customers with access needs will click off a website they find difficult to use. Show them you value them and their business by providing barrier-free website experience.
My client is only only, do the ADA laws apply?
The ADA defines a website as operating “a place of public accommodation.” There are 12 different types of public accommodations this statue lists but the one that encompasses most websites is “other sales or rental establishment.” When the statute was passed in 1988, the Internet was not what it is today. If you have a brick and mortar store, your website is an extension of that store and so are the requirements. For those who do not, your still under the ADA because of the way the guidelines were originally written to include a reasonable accommodation. The law suit against Blue Apron.com and NetFlix illustrates this ruling.
Accessibility is required under 2 different laws:
ADA and The Rehabilitation Act – both use WCAG Standards
The Americans with Disabilities Act (ADA) became law in 1990, prohibiting discrimination against individuals with disabilities in all areas of life, including accessibility. With today’s technology, accessibility extends beyond the physical and into the digital. Though the ADA’s specific language requires accessibility for the disables in “places of public accommodation,” it is increasingly understood that this is not limited to physical facilities.
This law is far reaching and touches almost every type of business.
The Rehabilitation Act of 1973 has two sections that apply to websites: Section 504 applies to schools and organizations who receive federal funding or supply services to those who are under Section 504. Section 508 applies to government websites.
The WCAG Guidelines are broken down into principles. Within each are requirements based on each principle.
- Principle 1: Perceivable – Information and user interface components must be presentable to users in ways they can perceive.
- Principle 2: Operable – User interface components and navigation must be operable.
- Principle 3: Understandable – Information and the operation of user interface must be understandable.
- Principle 4: Robust – Content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies.
There are three levels of accessibility: A, AA and AAA.
Accessibility auditing and remediation is not a quick band-aid with a plugin or an overlay on your website.
We realize some businesses will not want to spend the time or investment in obtaining an accessible website and will take the chance of their disabled prospects or users not buying from them. Or would rather take the chance of dodging a law suit.
For those who do not have a large enough stake in their business that a legal complaint or demand letter from the Department of Justice is enough to just shut down the business rather than working to make the website accessible, accessibility auditing and remediation is probably not a good investment for you.
The Accessibility Process
This process is a proven method used to get your website and business within the ADA compliance guidelines. The entire process generally takes about 4 to 8 weeks to complete depending on the size and complexity of your website, could be shorter or longer. Our Project Manager ensures milestones are being met giving you the assurance your project is in good hands and will be delivered on time and correct.
ADA accessibility a process to determine what accessibility blocks are present through an Accessibility Audit wherein the website is tested both with a scan and also a manual Audit using JAWS screen reader.
Hover over each icon to learn more.
The Americans with Disabilities Act became law in 1990, prohibiting discrimination against individuals with disabilities in all areas of life, including accessibility. With today’s technology, accessibility extends beyond the physical and into the digital, making it necessary for government agency websites and mobile applications to be compliant under the law. Similarly, the Rehabilitation Act of 1973 was amended to include Section 508, which required that government entities receiving federal funding and state and local governments ensure that electronic and information technology be accessible to people with disabilities, including employees and members of the public.
To address these requirements, the web standards agency W3C has created an officially accepted standard known as Web Content Accessibility Guidelines (WCAG) 2.0, which encompasses both the requirements under the Americans with Disabilities Act of 1990/2008 and Section 508 of the Rehabilitation Act of 1973.
Though entities of all types, including schools and private businesses, are subject to ADA laws, government agencies face their own specific motivations for compliance under Section 508 and Section 504, as the disabled may need to use the internet to correspond with local officials, apply for jobs or benefits, and access programs and services. Failure to make these services available to those using assistive technology creates unnecessary barriers.
Failure to bring your agency’s website into compliance as defined by WCAG 2.0 could lead to a complaint to the Office of Civil Rights, and failure to correct issues in a complaint could result in a disability discrimination lawsuit against your organization, or even to the loss of federal funding.
Whether you need your website audited to ensure compliance or to be remediated, developed, or monitored, the professional team at GetAdaAccessible.com can provide you with the expertise and comprehensive services that you need. We can work with your internal IT professionals, your legal counsel and your administrators to make sure that all stakeholders understand the requirements of full digital inclusion for those who are sight impaired, deaf, or who have physical limitations that prevent them from navigating your site, and to ensure that this diverse demographic has access to all of the information, forms, benefits and resources that you offer.
We have compassion for both the user and the businesses who are wanting to achieve accessibility.
Our team is comprised of certified accessibility auditors who have performed hundreds of audits helping businesses, schools and organizations uncover their accessibility issues on their website. Our developers are accessibility experts who can be an extension of your team.
All our projects are led by our Project Manager who, masterfully leads our team and keeps your projects running smoothly. With 18 years of project management experience from multi-million-dollar projects to small businesses, you know your projects are in good hands.
Schedule a time to discuss your needs. We will review your options and give a clear, no strings attached assessment of your website’s accessibility.
We can work with you, your internal IT professionals or your legal counsel to make sure that all stakeholders understand the requirements of full digital inclusion for those who are sight impaired, deaf or hard of hearing, or who have physical limitations that prevent them from navigating your site, and to ensure that this diverse demographic of potential customers have access to all of the products, information, and resources that you offer.
Let’s all do the right thing and include everyone.